Results
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- Microsoft sold 1 million units in the first 24 hours of its release – the most successful launch in Xbox history.
- For every pound spent 5.6 was returned in media value.
Glitched a TV ad
To launch the latest Xbox and show gamers we understood them we produced a campaign that challenged their innate ingenuity and rewarded their curiosity with the most complex digital treasure hunt. We inserted a disruptive one-second film in the middle of our nationwide Xbox One TV ads – The Glitch.
Eagle eyed gamers spotted the code and instantly shared, challenged and collaborated to solve the puzzle in under 38 hours reclaiming Xbox’s crown as the ultimate console for gamers.
Client: Xbox
Campaign:
Mascot
