Does Gender Diversity Need a Rebrand?

Does Gender Diversity Need a Rebrand?


Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?

As well as a clear need to address the deeply rooted cultural and structural issues at play, could it also be that the term ‘Gender Diversity’ is due a much needed branding makeover so as to create new urgency?

We spoke with CMOs at some of the UK’s top companies including Eurostar, Pladis Global, REISS, River Island, Thomas Cook, TransferGo and George at Asda, and industry leaders to capture thoughts and experiences in a report designed to explore the issues at hand. Inspired by the conversations had, we have also taken a pass at rebranding gender diversity for the modern age.

Download the full report here to help accelerate gender diversity in your workplace.


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  • Create Date 25th November 2021
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CPB LDN Gender Diversity Report Nov 2021.pdf