Mini Squawk – Helen James + Suki Thompson

Helen James talks to Suki Thompson from the Oystercatchers about how to innovate, adapt and respond sensitively as the Covid-19 situation changes not just weekly, but daily, keeping teams connected when the casual conversations aren’t happening in the same way, and preserving agency culture including Corona Island Disks.

They also talk about how to ensure the focus on issues that may have slipped down the agenda during the crisis, such as diversity and inclusion, don’t suffer in the longer term.

Finally, Helen also talks about how brand purpose is evolving into brand utility.

Watch the conversation here.