Their work is not about transferring money. It’s about transferring power. Since 2008 they have helped give refugees in East Africa the opportunity to unleash their potential, and determine their future – on their terms.
We worked with COHERE to create a visual identity that is fresh & different from the traditional visual cues of charities, and a new tone of voice to go along with it.
The new branding was launched across website, social and OOH in Summer 2022.
Brand Guidelines
