![Hotels – Atout](https://cpb-london.studiosixty-one.com/wp-content/uploads/2019/08/Hotels-Atout-Thumb.gif)
Le Cliché
Hotels.com partnered with the French tourism board to get people to visit Provence and Nouvelle-Aquitaine. Using the familiar language of clichés, we showed that France is full of exactly what you’d expect, as well as some things you might not.
Client: Hotels.com
Campaign:
Be There. Do That. Get Rewarded.