Empowering confidence in the modern east

Client: Selfologi
Campaign: Learn. Book. Live.

Selfologi is a first of its kind cosmetic treatment platform in the UAE, bringing together clinicians and customers to revolutionise the ease and safety of the industry. This brief wasn’t just about selling botox, it was about arming people with the knowledge to negotiate the process and make confident, trusted decisions.

We designed a bold, visual brand platform echoing the beauty and fashion aesthetic of the new ‘Modern East’, using a distinctive aura glow to represent the physical and emotional benefits that cosmetic treatments can have. Because feeling good in your own skin is a journey that can start on the outside or the inside – whatever feels like the right path for you.

Working with our partners, we navigated dual-language transcreation and how to sensitively communicate our message in the right way for the market.

The result was a hugely impactful outdoor campaign taking over some of the most standout sites in Dubai and KSA.