When you think of a whisky drinker, what’s the first thing that comes to mind?
Likely an older white male, with a penchant for cigars. And braces. Right? This stereotype is further perpetuated in media and culture – just search for ‘whisky drinker’ on Google and see what image results you get back. The Glenlivet set out to break the whisky drinker stereotype and appeal to a new, unseen generation of drinkers through the launch of a new cultural platform.
Hero Film
Photography
![211026_Glenlivet_Shot_03_Sheerah_and_Marion_0840](https://cpb-london.studiosixty-one.com/wp-content/uploads/2022/07/211026_Glenlivet_Shot_03_Sheerah_and_Marion_0840.jpg)
![211026_Glenlivet_Shot_01_Ceres_0186](https://cpb-london.studiosixty-one.com/wp-content/uploads/2022/07/211026_Glenlivet_Shot_01_Ceres_0186.jpg)
![211026_Glenlivet_Shot_02_Dee_0396](https://cpb-london.studiosixty-one.com/wp-content/uploads/2022/07/211026_Glenlivet_Shot_02_Dee_0396.jpg)
![S02_Glenlivet_077](https://cpb-london.studiosixty-one.com/wp-content/uploads/2022/07/S02_Glenlivet_077.jpg)
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![211026_Glenlivet_Shot_12_Marion_3534](https://cpb-london.studiosixty-one.com/wp-content/uploads/2022/07/211026_Glenlivet_Shot_12_Marion_3534.jpg)
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![S15_Glenlivet_033](https://cpb-london.studiosixty-one.com/wp-content/uploads/2022/07/S15_Glenlivet_033.jpg)
BTS
BTS – Devyn
BTS – Danny