Selected works
To demonstrate Turkish Airlines’ tagline: “flying to more countries than any other airline” we created the ‘Widen Your World’ campaign and launched it in 21 languages and 170 countries as a consumer call-to-action to seek new opportunities and experience a brand new kind of world. We leveraged a pop-cultural phenomenon with the “Kobe vs. Messi: The Selfie Shootout” using the world’s greatest footballer to challenge the world’s greatest basketball player to a battle of selfies. The result? The most viewed YouTube’s ad of all time, and fastest spreading commercial in their history.
There wasn’t a word to describe how paying later with Klarna on Hotels.com makes your holiday even better, so we made one up, and some more.
For the Ryder Cup, we created a stunt to distract Team USA and give the Europeans an edge. We took to the sky and live-tweeted messages at American players available for all to see. It involved 40 tweets from fans of Team Europe being ‘written’ in the sky by planes. As a result of this unconventional tactic, Ryder Cup Sky-Tweet Stunt had TV and press coverage on both sides of the pond. #PaddyPower and #GoEurope were both in the top five trending subjects in the UK and generated more revenue for Paddy Power than any previous competition in the company’s 24-year history, including the Ryder Cup held in its native Ireland.
Here’s our first, brand new campaign for The Glenlivet – Pernod Ricard’s flagship single malt Scotch whisky – which looks to open up the single malt category to a new generation. At the heart of the campaign is an epic film that takes us on a journey of The Glenlivet’s history of breaking with tradition and celebrates those who aren’t afraid of mixing things up. As we travel from one era in recent history to the next, we watch as each protagonist breaks with a whisky-related convention of the time. Tradition upended, they then literally demolish the walls of the set and a new scene and era is revealed into which the lead boldly steps. Launching the brand’s ‘Original By Tradition’ positioning, the spot pays homage to The Glenlivet’s tradition of breaking traditions, which started in 1824 when the founder George Smith was the first distiller in the Livet Valley to go legitimate.
CPB who?
And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.
It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.
And here are the people who head-up things in London:
Managing Director
Executive Creative Director
Head of Strategy
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