ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

Breaking walls
Man carrying a Glenlivet barrel on his shoulders for "Original by Tradition" TV ad campaign by CPB London

Here’s our first, brand new campaign for The Glenlivet – Pernod Ricard’s flagship single malt Scotch whisky – which looks to open up the single malt category to a new generation. At the heart of the campaign is an epic film that takes us on a journey of The Glenlivet’s history of breaking with tradition and celebrates those who aren’t afraid of mixing things up. As we travel from one era in recent history to the next, we watch as each protagonist breaks with a whisky-related convention of the time. Tradition upended, they then literally demolish the walls of the set and a new scene and era is revealed into which the lead boldly steps. Launching the brand’s ‘Original By Tradition’ positioning, the spot pays homage to The Glenlivet’s tradition of breaking traditions, which started in 1824 when the founder George Smith was the first distiller in the Livet Valley to go legitimate.

Client: The Glenlivet
Campaign: Original By Tradition

Flying to Gotham and Metropolis
Now flying to Metropolis

In this superstar campaign we announced to the world that Turkish Airlines now fly to Gotham and Metropolis. Sponsoring the new Batman vs Superman film, we wanted to come up with a campaign that made sense of the sponsorship rather than being just a shallow fame driving spend. The two ads were launched in the pre-show to the 2016 Super Bowl. The campaign resulted in 125 million earned media impressions. Over 30 million YouTube views for the ads. And over 700 news placements, including Mashable, ABC News, Empire, Yahoo News, Vanity Fair, Hollywood Reporter, The Independent, the Daily Mail, Variety and Rolling Stone – who ranked the ads No1 movie commercials in the Super Bowl.

Client: Turkish Airlines
Campaign: Batman vs Superman

Change gear

A new brand platform and launch campaign to promote MPB – the online destination to buy and sell used photo and video kit. MPB’s mission is to open up the world of visual storytelling in a way that’s good for people and the planet. Pushing for accessibility and sustainability with its circular economy.

Client: MPB
Campaign: Change Gear

We made a beer shampoo
Carlsberg Body Lotion & Conditioner

We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.

Client: Carlsberg
Campaign: Beer Beauty

The disruptor on everybody’s lips
Raising eyebrows, not prices

This is our sassy, defiant new spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into an edgy critique of the traditional beauty industry.

Client: Beauty Pie
Campaign: Our Voice

Empowering confidence in the modern east
Client: Selfologi
Campaign: Learn. Book. Live.

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

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