ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

George at ASDA Fenomenal
Client: George at Asda
Campaign: Fenomenal

The disruptor on everybody’s lips
Raising eyebrows, not prices

This is our sassy, defiant new spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into an edgy critique of the traditional beauty industry.

Client: Beauty Pie
Campaign: Our Voice

Scotch & Summer
The Glenlivet Carribean reserve Bottle from winter to summer

Whisky. It’s all leather armchairs and cosy, smoke-filled studies. Something only to be savoured on a dark winter’s evening, probably in cold and flu season…right? WRONG!

Client: The Glenlivet
Campaign: Scotch & Summer

Helping those who feel Invisible
Client: Single Homeless Project
Campaign: Invisible Coffee

Hate-liking your mates
Woman at the dentist looking at her phone

Everyone has a “friend” who always seems to be on holiday, showing off with a constant stream of pictures in glamourous locations. It’s natural to feel jealous, but etiquette demands a double-tap. Only haters refuse to ‘like’ Instagram photos, others just suck it up and ‘hate-like’. Our latest Captain Obvious spots push FOMO-feeling onlookers to get in on the action, by taking a trip of their own, using Hotels.com’s rewards programme.

Client: Hotels.com
Campaign: Be There. Do That. Get Rewarded.

Dear Antony
The Glenlivet Dear Anthony Newspaper

When Morrisons accidentally priced The Glenlivet Caribbean Reserve at £2.50 a bottle, a primary school teacher from Yorkshire made the most of the moment.

Client: The Glenlivet
Reactive PR: £2.50 Caribbean Reserve at Morrison's

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

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