ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

Dear Antony
The Glenlivet Dear Anthony Newspaper

When Morrisons accidentally priced The Glenlivet Caribbean Reserve at £2.50 a bottle, a primary school teacher from Yorkshire made the most of the moment.

Client: The Glenlivet
Reactive PR: £2.50 Caribbean Reserve at Morrison's

F*ck the planet
Client: HANX
PR Stunt: Biodegradable Vegan Condoms

An ad you could literally ‘skip’
Captain Obvious skipping rope

We launched Captain Obvious in the UK as a means of demonstrating that Hotels.com is the obvious choice for booking a hotel. Obviously. While the launch TV was successful in its own right across all our audiences, it was most successful at engaging with Millennials thanks to a bespoke execution with Channel 4.

Client: Hotels.com
Campaign: Skip Ad

Have a nicier trip!
Table of food and drinks in a restaurant for Hotels.com and Klarna by CPB London

There wasn’t a word to describe how paying later with Klarna on Hotels.com makes your holiday even better, so we made one up, and some more.

Client: Hotels.com
Campaign: Be There. Do That. Get Rewarded.

Helping those who feel Invisible
Client: Single Homeless Project
Campaign: Invisible Coffee

Scotch whisky, American attitude
Man and woman chatting at a table with cocktail whiskey drinks

Ballantine’s 7 year old. A brand new Scotch whisky aged in American barrels for a sweeter, bourbon-style finish. It’s the best of Scotland and America, tradition and glamour, tweed and tattoos…you get the idea.

Client: Ballantine's
Campaign: Scotch Whisky, American Attitude

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

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